From Migration to Measurable Growth

Kaluste Marsalkka, a Finnish family-owned furniture retailer, is known for its Scandinavian design and highly personal customer service. The brand recognized that its legacy online store limited growth and prevented a seamless omnichannel experience. With HI Engine, the company migrated smoothly to Shopify — securing all historical data, preserving SEO visibility, and creating a modern foundation for expansion. The new store not only streamlined operations but also enabled long-term, data-driven growth. Together we implemented automated customer communication flows, optimized the purchase journey, and introduced advanced performance marketing strategies. As a result, Kaluste Marsalkka achieved an 88% increase in traffic, 47% growth in online revenue, and a 17.5 ROAS on paid campaigns. What began as a replatforming project has evolved into an ongoing growth partnership, where Shopify and HI Engine form the backbone of sustained digital success.