Articles

The first question every merchant asks about AI-written theme changes: “will it break my store?” The right answer isn’t a promise. It’s an architecture. Draft themes, validation before publish, logs, and one-click rollback.

“Improve the mobile experience” loses every roadmap debate. “This is worth roughly €400 a month” wins them. Here’s the arithmetic we use to size conversion issues — and the honesty rules that keep the numbers trustworthy.

The analysis is right, the deck is convincing — and three months later the findings are still in the developer queue. The problem isn't finding conversion issues. It's the distance between the finding and the fix.